The payment methods German and Canadian buyers expect
Card-only checkout is normal in North America and costs you sales in Germany. What to offer in each market.
Read articleE-commerce
Everything we have written about E-commerce — 11 practical articles on branding, building and running it, from a studio working in Germany and Canada.
11 articles in E-commerce · clear
Writing product descriptions that sell and still rank
Manufacturer copy is duplicate content and reads like a spec sheet. A structure that fixes both problems.
Read articleMigrating from Shopify to WooCommerce: what actually has to move
Products are the easy part. Customers, orders, URLs and payment history are where migrations go wrong.
Read articleShipping and returns that do not eat your margin
Free shipping is a pricing decision, not a marketing one. How to work out what you can actually afford.
Read articleAdding subscriptions to a small shop without creating a support nightmare
Recurring revenue is the best thing that can happen to a small business, and the fastest way to break your checkout.
Read articleEU VAT for small online sellers, in plain language
Thresholds, OSS, reverse charge and digital goods — the shape of the rules, and where to get the part that binds you.
Read articleProduct photography that sells, on a small budget
A window, a sheet of paper and a phone will beat most agency photography, if you get four things right.
Read articleWhy people abandon your checkout, in order of frequency
Roughly seven in ten carts are abandoned. The causes are well known and most of them are fixable in a day.
Read articleWhat an online shop really costs to run, per month
The build is the small number. Here is the monthly reality, itemised, for a small European store.
Read articleWooCommerce or Shopify for a European store
Three things usually decide it: VAT handling, how much control you need, and what the platform costs at your volume.
Read articleWooCommerce vs Shopify for European stores
VAT handling, hosting control and long-term fees — the three things that usually decide it.
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