Your personal brand is not your logo
Why the way you show up on LinkedIn matters more than the mark you paid a designer for — and what to fix first.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
Elementor or a custom theme? An honest comparison
Both are legitimate choices. Here's how we decide, based on budget, editing needs and how long the site has to last.
Read articleWhat a website actually costs in 2026
Where the money goes on a €2,000 site versus a €7,500 one — and why the cheapest quote often costs more.
Read articleWooCommerce vs Shopify for European stores
VAT handling, hosting control and long-term fees — the three things that usually decide it.
Read articleWhen a spreadsheet stops being enough
Signs your business has outgrown manual processes, and what a client portal or CRM replaces first.
Read articleKeeping your rankings through a redesign
The migration checklist we run on every rebuild so traffic doesn't dip the week you launch.
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