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Notes on brand, web and systems

Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.

11 articles in E-commerce · clear

The payment methods German and Canadian buyers expect

Card-only checkout is normal in North America and costs you sales in Germany. What to offer in each market.

Manufacturer copy is duplicate content and reads like a spec sheet. A structure that fixes both problems.

Products are the easy part. Customers, orders, URLs and payment history are where migrations go wrong.

Free shipping is a pricing decision, not a marketing one. How to work out what you can actually afford.

Recurring revenue is the best thing that can happen to a small business, and the fastest way to break your checkout.

Thresholds, OSS, reverse charge and digital goods — the shape of the rules, and where to get the part that binds you.

A window, a sheet of paper and a phone will beat most agency photography, if you get four things right.

Roughly seven in ten carts are abandoned. The causes are well known and most of them are fixable in a day.

The build is the small number. Here is the monthly reality, itemised, for a small European store.

Three things usually decide it: VAT handling, how much control you need, and what the platform costs at your volume.

VAT handling, hosting control and long-term fees — the three things that usually decide it.