AI answers took your traffic. What to do about it
Informational clicks are shrinking. The pages that still earn a visit, and how to be quoted rather than replaced.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
6 articles in SEO · clear
Ranking in Germany and Canada from one website
Two markets, two languages, one domain. The structure that works and the three mistakes that undo it.
Read articleThe SEO basics most small sites still get wrong
Not link building. The unglamorous foundations, most of which are an afternoon of work.
Read articleHow long SEO actually takes to work
Anyone promising results in a month is describing paid ads. Here is the realistic curve, and what moves faster.
Read articleLocal SEO for a service business, without an agency
Five things that move local rankings, in order. Most of them are free and take an afternoon.
Read articleKeeping your rankings through a redesign
The migration checklist we run on every rebuild so traffic doesn't dip the week you launch.
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