How to tell whether your website is actually working
Traffic is not a result. Four numbers that tell you whether the site is earning its cost.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
6 articles in Pricing · clear
What a website costs, broken down line by line
The same site quoted at €1,500 and €12,000. Here is what is in each, so you can read any quote you receive.
Read articleFixed price or hourly: which is actually better for you
Both can be fair and both can be exploited. Which to insist on depends on one thing.
Read articleHow to write a website brief that gets comparable quotes
Three agencies quoting €2,000, €7,000 and €18,000 are usually answering three different questions. A one-page brief fixes that.
Read articleWhy the cheapest quote usually costs the most
Not a sales argument — an arithmetic one. Where the difference between a €900 site and a €4,500 site actually shows up.
Read articleWhat a website actually costs in 2026
Where the money goes on a €2,000 site versus a €7,500 one — and why the cheapest quote often costs more.
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