Blog

Notizen zu Marke, Web und Systemen

Praxisnahe Texte zu Branding, WordPress, Preisen und den Systemen hinter einem Unternehmen — ohne Füllmaterial, ohne Listicles.

Your personal brand is not your logo

Why the way you show up on LinkedIn matters more than the mark you paid a designer for — and what to fix first.

Both are legitimate choices. Here's how we decide, based on budget, editing needs and how long the site has to last.

Where the money goes on a €2,000 site versus a €7,500 one — and why the cheapest quote often costs more.

VAT handling, hosting control and long-term fees — the three things that usually decide it.

Signs your business has outgrown manual processes, and what a client portal or CRM replaces first.

The migration checklist we run on every rebuild so traffic doesn't dip the week you launch.