The pre-launch checklist worth twenty minutes
The things that go wrong on launch day are always the same. Here they are, in the order to check them.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
8 articles in Systems · clear
Choosing a CRM for a small services business
Most small businesses buy too much CRM and use a tenth of it. What you actually need at each size.
Read articleGDPR for a small website, in practical terms
Not legal advice — the concrete list of what a small business site has to have, and the three things most sites get wrong.
Read articleBackups that actually work when you need them
Almost everyone has backups. Rather fewer have backups that restore. The difference is one afternoon.
Read articleAutomating the boring parts without building a monster
The five automations that pay for themselves in weeks, and the ones that quietly cost more than they save.
Read articleDo you need a VPS, or is shared hosting fine?
Most sites do not need a server. Here is the point at which they do, and what changes when you cross it.
Read articleWhen a spreadsheet stops being enough
Five signs your business has outgrown its spreadsheet, and what to build instead — which is usually less than you think.
Read articleWhen a spreadsheet stops being enough
Signs your business has outgrown manual processes, and what a client portal or CRM replaces first.
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