Blog

Notes on brand, web and systems

Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.

10 articles in Web Design · clear

Twelve questions to ask a web agency before you sign

The answers to these separate a studio you can leave from one you cannot.

It doubles your design surface. When that is justified, and how to do it without doubling the work.

Every field costs enquiries. What to ask, what to cut, and the failure mode nobody tests for.

Visitors identify stock images faster than you think, and quietly discount everything around them.

Sometimes the right answer is one page and a phone number. Here is how to tell, and what it costs you in search.

Many sites show one they do not need, and many show one that is not lawful. How to tell which you are.

Over half of visits, most of the frustration, and the version most sites are designed second. What to check.

The European Accessibility Act is now in force. What it means for an ordinary business site, in practical terms.

A visitor gives you a few seconds to answer three questions. Most homepages answer none of them.

Six weeks is the usual promise. Here is where the time really goes, and the one thing that causes almost every delay.