Rebranding without losing the customers you already have
A rebrand is a migration project wearing a design hat. The sequence that keeps your search traffic, your invoices and your regulars intact.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
Elementor or a custom theme? An honest comparison
Both are legitimate choices. Here's how we decide, based on budget, editing needs and how long the site has to last.
Read articleChoosing brand colours that still work at 3am on a phone
Palettes usually fail in the same three places: small text, dark mode and print. How to pick colours that survive all of them.
Read articleWhat a website actually costs in 2026
Where the money goes on a €2,000 site versus a €7,500 one — and why the cheapest quote often costs more.
Read articleWooCommerce vs Shopify for European stores
VAT handling, hosting control and long-term fees — the three things that usually decide it.
Read articleWhen a spreadsheet stops being enough
Signs your business has outgrown manual processes, and what a client portal or CRM replaces first.
Read articleKeeping your rankings through a redesign
The migration checklist we run on every rebuild so traffic doesn't dip the week you launch.
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