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Notes on brand, web and systems

Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.

3 articles in Social Media · clear

What actually works on LinkedIn in the German market

German B2B audiences respond to different things than North American ones. What changes, and what does not.

The honest answer depends on one thing, and it is not the algorithm.

You cannot do all of them well. How to pick two, based on what you sell rather than what is popular.