What a website costs, broken down line by line
The same site quoted at €1,500 and €12,000. Here is what is in each, so you can read any quote you receive.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
Ranking in Germany and Canada from one website
Two markets, two languages, one domain. The structure that works and the three mistakes that undo it.
Read articleThe SEO basics most small sites still get wrong
Not link building. The unglamorous foundations, most of which are an afternoon of work.
Read articleHow long SEO actually takes to work
Anyone promising results in a month is describing paid ads. Here is the realistic curve, and what moves faster.
Read articleLocal SEO for a service business, without an agency
Five things that move local rankings, in order. Most of them are free and take an afternoon.
Read articleFixed price or hourly: which is actually better for you
Both can be fair and both can be exploited. Which to insist on depends on one thing.
Read articleHow to write a website brief that gets comparable quotes
Three agencies quoting €2,000, €7,000 and €18,000 are usually answering three different questions. A one-page brief fixes that.
Read articleWhy the cheapest quote usually costs the most
Not a sales argument — an arithmetic one. Where the difference between a €900 site and a €4,500 site actually shows up.
Read articleTwelve questions to ask a web agency before you sign
The answers to these separate a studio you can leave from one you cannot.
Read articleDark mode: worth building, or a nice-to-have?
It doubles your design surface. When that is justified, and how to do it without doubling the work.
Read articleContact forms people actually complete
Every field costs enquiries. What to ask, what to cut, and the failure mode nobody tests for.
Read articleStock photography versus a half-day with a real photographer
Visitors identify stock images faster than you think, and quietly discount everything around them.
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