The pre-launch checklist worth twenty minutes
The things that go wrong on launch day are always the same. Here they are, in the order to check them.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
Choosing a CRM for a small services business
Most small businesses buy too much CRM and use a tenth of it. What you actually need at each size.
Read articleGDPR for a small website, in practical terms
Not legal advice — the concrete list of what a small business site has to have, and the three things most sites get wrong.
Read articleBackups that actually work when you need them
Almost everyone has backups. Rather fewer have backups that restore. The difference is one afternoon.
Read articleAutomating the boring parts without building a monster
The five automations that pay for themselves in weeks, and the ones that quietly cost more than they save.
Read articleDo you need a VPS, or is shared hosting fine?
Most sites do not need a server. Here is the point at which they do, and what changes when you cross it.
Read articleWhen a spreadsheet stops being enough
Five signs your business has outgrown its spreadsheet, and what to build instead — which is usually less than you think.
Read articleWhat actually works on LinkedIn in the German market
German B2B audiences respond to different things than North American ones. What changes, and what does not.
Read articleHow often should a business actually post?
The honest answer depends on one thing, and it is not the algorithm.
Read articleWhich social platforms are worth your time in 2026
You cannot do all of them well. How to pick two, based on what you sell rather than what is popular.
Read articleHow to tell whether your website is actually working
Traffic is not a result. Four numbers that tell you whether the site is earning its cost.
Read articleAI answers took your traffic. What to do about it
Informational clicks are shrinking. The pages that still earn a visit, and how to be quoted rather than replaced.
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