When a one-page site is genuinely enough
Sometimes the right answer is one page and a phone number. Here is how to tell, and what it costs you in search.
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Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
Do you actually need a cookie banner?
Many sites show one they do not need, and many show one that is not lawful. How to tell which you are.
Read articleMobile-first is not a slogan, it is where your traffic is
Over half of visits, most of the frustration, and the version most sites are designed second. What to check.
Read articleWebsite accessibility: what you must do, and what it costs
The European Accessibility Act is now in force. What it means for an ordinary business site, in practical terms.
Read articleWhat actually makes a homepage work
A visitor gives you a few seconds to answer three questions. Most homepages answer none of them.
Read articleHow long a website actually takes to build
Six weeks is the usual promise. Here is where the time really goes, and the one thing that causes almost every delay.
Read articleThe payment methods German and Canadian buyers expect
Card-only checkout is normal in North America and costs you sales in Germany. What to offer in each market.
Read articleWriting product descriptions that sell and still rank
Manufacturer copy is duplicate content and reads like a spec sheet. A structure that fixes both problems.
Read articleMigrating from Shopify to WooCommerce: what actually has to move
Products are the easy part. Customers, orders, URLs and payment history are where migrations go wrong.
Read articleShipping and returns that do not eat your margin
Free shipping is a pricing decision, not a marketing one. How to work out what you can actually afford.
Read articleAdding subscriptions to a small shop without creating a support nightmare
Recurring revenue is the best thing that can happen to a small business, and the fastest way to break your checkout.
Read articleEU VAT for small online sellers, in plain language
Thresholds, OSS, reverse charge and digital goods — the shape of the rules, and where to get the part that binds you.
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