Product photography that sells, on a small budget
A window, a sheet of paper and a phone will beat most agency photography, if you get four things right.
Read articleBlog
Notes on brand, web and systems
Practical writing on branding, WordPress, pricing and the systems behind a business — no filler, no listicles.
Why people abandon your checkout, in order of frequency
Roughly seven in ten carts are abandoned. The causes are well known and most of them are fixable in a day.
Read articleWhat an online shop really costs to run, per month
The build is the small number. Here is the monthly reality, itemised, for a small European store.
Read articleWooCommerce or Shopify for a European store
Three things usually decide it: VAT handling, how much control you need, and what the platform costs at your volume.
Read articleRunning a WordPress site in two languages without regret
WPML, Polylang or separate installs — and the hreflang mistakes that quietly cost half your search visibility.
Read articleGutenberg is finally good enough — here is what changed
Custom blocks and theme.json now cover what most sites needed a builder for, without the licence or the weight.
Read articleDoes a business blog still work in 2026?
AI answers took the easy traffic. What remains is narrower, harder and considerably more valuable.
Read articleWordPress security: the five things that actually matter
Most hardening advice is theatre. These five prevent nearly every real-world compromise we have cleaned up.
Read articleElementor versus a custom theme: the five-year cost
Page builders are cheaper to start and more expensive to keep. Where exactly the crossover happens.
Read articleMoving a WordPress site without breaking your search rankings
New host, new domain or new design — the same checklist keeps the traffic. The order matters more than the tools.
Read articleWhat a WordPress care plan should actually include
Most maintenance retainers are an automated update and an invoice. Here is what the money should be buying.
Read articleWhy your WordPress site is slow, in order of likelihood
Before you buy another caching plugin: the five causes that account for most slow sites, and how to check each in five minutes.
Read article